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    <lastmod>2026-06-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/fa011c17-83c0-4155-a5a5-df1f598f8169/_A9A0519+copy+3.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Calvin Klein Lifestyle Social Campaign. I spearheaded the photographic execution for local fashion rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth across both digital markets and international print media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/ea0da53d-7240-4220-a2d7-bb8271fa65ef/IMG_0391+copy+2.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>ROKU Portraiture session. I produced a series of high-impact professional portraits, designed to build immediate trust and authority within their industry. My duties included strategic talent direction and lighting design, resulting in a 20% increase in profile engagement and multiple new business inquiries for the client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1690473494478-VF5ELL130Q4ZCB433FZA/_A6A8777+copy+2.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Sharis x Arch4 Lifestyle Campaign. I executed comprehensive visual sets for local fashion retailers, producing high-quality imagery tailored for e-commerce platforms and targeted social media advertising. I managed the end-to-end process, from lighting design to final delivery, to ensure a consistent brand voice that increased online conversions and local foot traffic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/d2aa9461-fb0b-4234-b88c-32de02c2d357/Studio+Session-132+copy+2.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Golden Gems Lifestyle Marketing session. I executed comprehensive visual sets for local fashion retailer, producing high-quality imagery tailored for e-commerce platforms and targeted social media advertising. I managed the end-to-end process, from lighting design to final delivery, to ensure a consistent brand voice that increased online conversions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/4e2d396f-7418-40a4-aa16-f39527b34bb7/Untitled-1.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Bluecore Portraiture Session for Marketing and socials. I managed the creative and technical execution of a 'character-driven' headshot session, focusing on authentic expressions that stand out in casting databases. By tailoring the lighting and styling to the subject’s specific market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1664565530838-A6VYUM8IK5JO2X1N8CTG/_A9A4842+copy.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Binimi Lifestyle Campaign. I acted as lead photographer and brand consultant, creating a versatile library of environmental portraits that humanized the client's digital presence. The session was engineered for social media performance, driving a significant lift in follower conversion and newsletter sign-ups following the rollout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1716327128151-QC6FG40WCO8DV7JI6AGR/AAI-191+copy.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>AAI Portraiture Marketing for all assets. I led the brand photography for a high-end practice, capturing inviting office environments and candid patient-provider interactions to reduce anxiety and humanize the clinical experience. These lifestyle assets were optimized for Instagram and website use, driving a 30% lift in new patient inquiries within six months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1650922637688-AXD4D94S25T3TOTHQIJT/_P9A5502+copy.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Somerset Dental Group Portraiture and Marketing assets. I produced a cohesive library of professional headshots and 'smile design' portraits, ensuring brand consistency across all digital and print marketing platforms. My role involved managing technical setups in an operatory environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1644536172388-OID2ZM7NOANWH1BEBK10/JJHE-056+copy.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Johnson and Johnson Baby Lotion Relaunch Lifestyle Campaign. I led the photographic execution for national lifestyle brands, managing multi-location shoots to build a versatile library of dynamic social content. My role focused on creating a cohesive aesthetic across diverse platforms, resulting in a 25% increase in shareable 'lifestyle' moments that significantly boosted brand awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/088438e9-e392-4746-8056-055c0dbbeaf7/_MG_0685+copy.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Friends for the Holidays Lifestyle Campaign for NJ FSU Credit Union. I spearheaded the creative production for global lifestyle campaigns, delivering high-energy visual assets specifically optimized for Instagram and TikTok engagement. I collaborated with brand directors to translate large-scale marketing goals into relatable, social-first storytelling that drove millions of impressions and measurable follower growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/9d299b15-e2c7-43fb-a29d-f755d5d57943/_LR_1585+copy.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>North Jersey FCU Credit Union's Money and Our Kids Campaign. I spearheaded the creative production for global lifestyle campaigns, delivering high-energy visual assets specifically optimized for Instagram and Facebook engagement. I collaborated with brand directors to translate large-scale marketing goals into relatable, social-first storytelling that drove millions of impressions and measurable follower growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/4fed4710-81cd-464b-bded-a314563a5b8d/LR-917+copy+2.jpg</image:loc>
      <image:title>Case Studies - Commissions</image:title>
      <image:caption>Xerox's Day at the Office Lifestyle Campaign I led the photographic execution for national lifestyle brands, managing multi-location shoots to build a versatile library of dynamic social content. My role focused on creating a cohesive aesthetic across diverse platforms, resulting in a 20% increase in shareable 'lifestyle' moments that significantly boosted brand awareness.</image:caption>
    </image:image>
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    <loc>https://www.lisaramsay.com/casestudies/advertising-campaigns</loc>
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    <lastmod>2026-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1644536515617-RDA8BZ94HN29D6A8ADQE/Cy7D6A6WQAAuuSA+copy.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Cargo Cosmetics International &amp; National Advertising Campaign in Kohl's. I executed high-end imagery for [Brand Name]’s global campaign, ensuring visual consistency across diverse international markets and media formats. My role involved collaborating with global creative directors and managing large-scale production teams to deliver assets for print, digital, and OOH displays.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1483916605244-TZJ3D8XY3R771APW7ZEE/Untitled-101+copy.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Pursuit Boats Internal and National Advertising Campaign and Catalog. As the lead photographer, I produced a versatile library of assets tailored for both domestic and international advertising standards. I managed the technical execution of the shoot while ensuring all deliverables met the rigorous technical requirements for global distribution and large-format printing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/59995a9e-7f7c-46f3-a22b-5c05364354eb/_MG_0257+copy+copy+2.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Ecplise Mattress National Lifestyle Campaign. I led the photographic production for a multi-channel national ad campaign, overseeing everything from complex lighting design to final high-end retouching. I worked in lockstep with agency art directors to translate brand strategy into iconic visuals that resonated across a nationwide audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/924de5a5-e981-478b-90ce-bf065208f1b8/_A9A0303+copy+3.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Levis' Lifestyle Social Campaign, Southeast USA. I spearheaded the photographic execution for global beauty and fashion rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth across both digital markets and international print media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1771269316414-SNAP3UTXPWDP6Z77567R/Screenshot%2B2026-02-15%2Bat%2B4.30.20%25E2%2580%25AFPM.png</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Johnson and Johnson Healthy Essentials National Advertising Campaign. My role involved collaborating with agency art directors to deliver high-performance assets optimized for both large-scale OOH advertising and dynamic social media environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1644612524416-64OK0X5DIB56HKN2DZDS/lisaramsay5.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Matt Berson Shoes Advertising Fall Campaign. I spearheaded the photographic execution for a nationwide retail rollout. I collaborated with marketing teams to optimize every shot for high-conversion social ads, ensuring the technical quality met the demands of both digital platforms and international print media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1644611427531-Z6XP5R1BAZZYHQRV94SJ/LRFW.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Emily DiDonato for Maybelline Cosmetics Fashion Week Advertising Campaign. I directed high-end visual storytelling for national beauty campaign, focusing on elevated lighting and skin-texture precision to meet premium brand standards. I collaborated with agency art directors to deliver versatile content libraries that maintained visual cohesion across global retail displays and high-engagement social platforms."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/54d93f98-042d-4d72-8033-e90034c30e03/_A9A1010+copy+4.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Myneika White Book Cover and Marketing visuals. As the lead photographer, I produced a versatile library of assets tailored for both domestic and international advertising standards. I managed the technical execution of the shoot while ensuring all deliverables met the rigorous technical requirements for global distribution and large-format printing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/98db435d-ec8b-4016-9e2d-c178b454013c/_A9A7097+copy+2.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Lena Florentino Branding photography session for website, and social media posts. Visual strategy, art direction, and photography produced.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/f1f3edc4-22c8-48f0-b743-766776391515/_A9A8965+copy+2.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Sharis Palm Southampton Spring Campaign. I spearheaded the photographic execution for fashion rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/e43fb7a2-6fe2-4efc-b670-d6707a8bc688/SPBLeft+copy+2.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Sharis Palm Beach Winter Campaign. I spearheaded the photographic execution for fashion rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1771269455766-NQ9U0KHH5RIBU15K03F5/LRMM7%2Bcopy.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>NYC Girl Sportswear. I spearheaded the creative execution for Instagram-first fashion campaigns, delivering a cohesive library of reels-style stills and high-impact grid content. I focused on capturing the brand’s aesthetic in a way that resonated with social-first audiences, resulting in measurable increases in saves, shares, and local follower growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/50fd120c-44e5-49f3-a3bf-ea32cab541e6/_A9A6640+copy+2.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Sharis Palm Beach Winter Campaign. I produced high-energy, trend-focused content for local fashion retailers, specifically engineered to maximize Instagram engagement and click-through rates. My role involved directing rapid-fire sessions to create a mix of aspirational editorial shots and 'shoppable' social assets that drove direct traffic to the brand’s e-commerce store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/639c6bf2-a74c-4049-b74f-75f3e50dd2d5/_A9A0130+copy+7.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Peter Cohen and Sharis Palm Beach Summer Campaign. I led the photographic production for regional fashion campaigns, creating a versatile library of assets optimized for website banners and high-engagement social content. My role focused on translating seasonal trends into relatable, high-performance visuals that drove measurable growth for the brand’s digital and local presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/0597b5fd-c07f-4576-a71c-198fd5917783/LRamsayPhoto1.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>UK London fashion brand Opal. I led the creative direction and execution for Opal’s Fall campaign, delivering a cohesive library of 20+ high-resolution product assets. My responsibilities included managing complex studio lighting setups and performing advanced retouching to align with the brand's premium aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1644612562092-6BA1FA0IT7RLJGJJMR51/modelecomm7.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Matt Berson Jewelry Collection. I directed high-end visual storytelling for national fashion and accessory campaign, focusing on elevated lighting and skin-texture precision to meet premium brand standards. I collaborated with agency art director to deliver versatile content libraries that maintained visual cohesion across global retail displays and high-engagement social platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/6bcf9b25-45fb-43fd-945a-67424b96c2e9/_A9A0035+copy+2.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Sharis Place Winter Resort Campaign. I led the photographic production for regional fashion campaign, creating a versatile library of assets optimized for website banners and high engagement social content. My role focused on translating seasonal trends into relatable, high performance visuals that drove measurable growth for the brand’s digital and local presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1644611431041-GL0A9ALC6EQ62LZ97ITD/modelecomm4.JPG</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>Camilla Jewelry Social Launch. I spearheaded the photographic execution for fashion jewelry rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth across both digital markets and international print media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1714572548869-ISQ8TUMEK0XL2E1ZXEZ6/_MG_7132+copy+2.jpg</image:loc>
      <image:title>Case Studies - Advertising Campaigns</image:title>
      <image:caption>American Dream Campaign. . I led the photographic production for regional fashion campaigns, creating a versatile library of assets optimized for website banners and high-engagement social content. My role focused on translating seasonal trends into relatable, high-performance visuals that drove measurable growth for the brand’s digital and local presence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisaramsay.com/casestudies/celebrityportrature</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1704728459670-L3GSR3MEIT2OTUP8E67N/_A9A6744+copy+2.jpg</image:loc>
      <image:title>Case Studies - Celebrity Portraiture</image:title>
      <image:caption>NFL Hall of Fame Legend Larry Csonka feature editorial in Metropolitan Magazine. I served as both lead photographer and creative director, conceptualizing a unique visual narrative that aligned with Larry Csonka’s personal brand. I managed all technical lighting and post-processing to ensure the final assets met the rigorous standards of high-end editorial publication.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/f58e3364-77d7-4aba-a191-058ef2c08444/%C2%A9LRamsay4+copy.jpg</image:loc>
      <image:title>Case Studies - Celebrity Portraiture</image:title>
      <image:caption>American writer and director Eliza McNitt for a feature editorial in 71 Magazine. I acted as both the photographer and creative director, responsible for conceptualizing a series of environmental portraits that highlighted the subject's unique professional personality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/3765879c-19a1-4d40-886e-38281a57b8be/LRamsay8888.jpg</image:loc>
      <image:title>Case Studies - Celebrity Portraiture</image:title>
      <image:caption>Shaniece Hairston for National &amp; International Campaign for Beauty Bakerie Makeup. I led the creative direction and execution, delivering a cohesive library of 10+ high-resolution product assets. My responsibilities included managing complex studio lighting setups and performing advanced retouching to align with the brand's premium aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/7991e414-ea78-4138-8f19-6c6c279adcfb/LRK1+copy.jpg</image:loc>
      <image:title>Case Studies - Celebrity Portraiture</image:title>
      <image:caption>Jazz and soul singer/pianist Kandance Springs for feature editorial in 71 Magazine. My focus was on building a rapport that allowed for genuine expression, capturing a side of Kandance Springs rarely seen in the media. I directed the session's artistic flow and handled all detailed high-end retouching to provide a polished, professional gallery for the client's private archive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1644610839638-96HM3G76ZSMPJAWSTL6V/samigayle.jpg</image:loc>
      <image:title>Case Studies - Celebrity Portraiture</image:title>
      <image:caption>Sami Gayle, actress of Broadway, TV, and Film for editorial in CBS Watch Magazine and Raine Magazine. PR images for actress. I directed the visual concept and executed all on-site lighting and photography for this campaign. A 20% increase in client Sami Gayle's social media engagement.</image:caption>
    </image:image>
  </url>
</urlset>

