![Cargo Cosmetics International & National Advertising Campaign in Kohl's. I executed high-end imagery for [Brand Name]’s global campaign, ensuring visual consistency across diverse international markets and media formats. My role involved collaboratin](https://images.squarespace-cdn.com/content/v1/5872a08820099e63d34b9ca6/1644536515617-RDA8BZ94HN29D6A8ADQE/Cy7D6A6WQAAuuSA+copy.jpg)
Cargo Cosmetics International & National Advertising Campaign in Kohl's. I executed high-end imagery for [Brand Name]’s global campaign, ensuring visual consistency across diverse international markets and media formats. My role involved collaborating with global creative directors and managing large-scale production teams to deliver assets for print, digital, and OOH displays.
Pursuit Boats Internal and National Advertising Campaign and Catalog. As the lead photographer, I produced a versatile library of assets tailored for both domestic and international advertising standards. I managed the technical execution of the shoot while ensuring all deliverables met the rigorous technical requirements for global distribution and large-format printing.
Ecplise Mattress National Lifestyle Campaign. I led the photographic production for a multi-channel national ad campaign, overseeing everything from complex lighting design to final high-end retouching. I worked in lockstep with agency art directors to translate brand strategy into iconic visuals that resonated across a nationwide audience.
Levis' Lifestyle Social Campaign, Southeast USA. I spearheaded the photographic execution for global beauty and fashion rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth across both digital markets and international print media.
Johnson and Johnson Healthy Essentials National Advertising Campaign. My role involved collaborating with agency art directors to deliver high-performance assets optimized for both large-scale OOH advertising and dynamic social media environments.
Matt Berson Shoes Advertising Fall Campaign. I spearheaded the photographic execution for a nationwide retail rollout. I collaborated with marketing teams to optimize every shot for high-conversion social ads, ensuring the technical quality met the demands of both digital platforms and international print media.
Emily DiDonato for Maybelline Cosmetics Fashion Week Advertising Campaign. I directed high-end visual storytelling for national beauty campaign, focusing on elevated lighting and skin-texture precision to meet premium brand standards. I collaborated with agency art directors to deliver versatile content libraries that maintained visual cohesion across global retail displays and high-engagement social platforms."
Myneika White Book Cover and Marketing visuals. As the lead photographer, I produced a versatile library of assets tailored for both domestic and international advertising standards. I managed the technical execution of the shoot while ensuring all deliverables met the rigorous technical requirements for global distribution and large-format printing.
Sharis Palm Beach Winter Campaign. I spearheaded the photographic execution for fashion rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth
Peter Cohen and Sharis Palm Beach Summer Campaign. I led the photographic production for regional fashion campaigns, creating a versatile library of assets optimized for website banners and high-engagement social content. My role focused on translating seasonal trends into relatable, high-performance visuals that drove measurable growth for the brand’s digital and local presence.
UK London fashion brand Opal. I led the creative direction and execution for Opal’s Fall campaign, delivering a cohesive library of 20+ high-resolution product assets. My responsibilities included managing complex studio lighting setups and performing advanced retouching to align with the brand's premium aesthetic.
Sharis Palm Beach Winter Campaign. I produced high-energy, trend-focused content for local fashion retailers, specifically engineered to maximize Instagram engagement and click-through rates. My role involved directing rapid-fire sessions to create a mix of aspirational editorial shots and 'shoppable' social assets that drove direct traffic to the brand’s e-commerce store.
NYC Girl Sportswear. I spearheaded the creative execution for Instagram-first fashion campaigns, delivering a cohesive library of reels-style stills and high-impact grid content. I focused on capturing the brand’s aesthetic in a way that resonated with social-first audiences, resulting in measurable increases in saves, shares, and local follower growth.
Matt Berson Jewelry Collection. I directed high-end visual storytelling for national fashion and accessory campaign, focusing on elevated lighting and skin-texture precision to meet premium brand standards. I collaborated with agency art director to deliver versatile content libraries that maintained visual cohesion across global retail displays and high-engagement social platforms.
Sharis Place Winter Resort Campaign. I led the photographic production for regional fashion campaign, creating a versatile library of assets optimized for website banners and high engagement social content. My role focused on translating seasonal trends into relatable, high performance visuals that drove measurable growth for the brand’s digital and local presence.
Camilla Jewelry Social Launch. I spearheaded the photographic execution for fashion jewelry rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth across both digital markets and international print media.
American Dream Campaign. . I led the photographic production for regional fashion campaigns, creating a versatile library of assets optimized for website banners and high-engagement social content. My role focused on translating seasonal trends into relatable, high-performance visuals that drove measurable growth for the brand’s digital and local presence.