Calvin Klein Lifestyle Social Campaign. I spearheaded the photographic execution for local fashion rollouts, managing the entire process from talent direction to advanced high-end retouching. My work focused on creating iconic, trend-driven imagery that drove measurable brand growth across both digital markets and international print media.
ROKU Portraiture session. I produced a series of high-impact professional portraits, designed to build immediate trust and authority within their industry. My duties included strategic talent direction and lighting design, resulting in a 20% increase in profile engagement and multiple new business inquiries for the client.
Sharis x Arch4 Lifestyle Campaign. I executed comprehensive visual sets for local fashion retailers, producing high-quality imagery tailored for e-commerce platforms and targeted social media advertising. I managed the end-to-end process, from lighting design to final delivery, to ensure a consistent brand voice that increased online conversions and local foot traffic.
Golden Gems Lifestyle Marketing session. I executed comprehensive visual sets for local fashion retailer, producing high-quality imagery tailored for e-commerce platforms and targeted social media advertising. I managed the end-to-end process, from lighting design to final delivery, to ensure a consistent brand voice that increased online conversions.
Bluecore Portraiture Session for Marketing and socials. I managed the creative and technical execution of a 'character-driven' headshot session, focusing on authentic expressions that stand out in casting databases. By tailoring the lighting and styling to the subject’s specific market.
Binimi Lifestyle Campaign. I acted as lead photographer and brand consultant, creating a versatile library of environmental portraits that humanized the client's digital presence. The session was engineered for social media performance, driving a significant lift in follower conversion and newsletter sign-ups following the rollout.
AAI Portraiture Marketing for all assets. I led the brand photography for a high-end practice, capturing inviting office environments and candid patient-provider interactions to reduce anxiety and humanize the clinical experience. These lifestyle assets were optimized for Instagram and website use, driving a 30% lift in new patient inquiries within six months.
Somerset Dental Group Portraiture and Marketing assets. I produced a cohesive library of professional headshots and 'smile design' portraits, ensuring brand consistency across all digital and print marketing platforms. My role involved managing technical setups in an operatory environment.
Johnson and Johnson Baby Lotion Relaunch Lifestyle Campaign. I led the photographic execution for national lifestyle brands, managing multi-location shoots to build a versatile library of dynamic social content. My role focused on creating a cohesive aesthetic across diverse platforms, resulting in a 25% increase in shareable 'lifestyle' moments that significantly boosted brand awareness.
Friends for the Holidays Lifestyle Campaign for NJ FSU Credit Union. I spearheaded the creative production for global lifestyle campaigns, delivering high-energy visual assets specifically optimized for Instagram and TikTok engagement. I collaborated with brand directors to translate large-scale marketing goals into relatable, social-first storytelling that drove millions of impressions and measurable follower growth.
North Jersey FCU Credit Union's Money and Our Kids Campaign. I spearheaded the creative production for global lifestyle campaigns, delivering high-energy visual assets specifically optimized for Instagram and Facebook engagement. I collaborated with brand directors to translate large-scale marketing goals into relatable, social-first storytelling that drove millions of impressions and measurable follower growth.
Xerox's Day at the Office Lifestyle Campaign I led the photographic execution for national lifestyle brands, managing multi-location shoots to build a versatile library of dynamic social content. My role focused on creating a cohesive aesthetic across diverse platforms, resulting in a 20% increase in shareable 'lifestyle' moments that significantly boosted brand awareness.